Business Case Studies

Calm Asylum Communications Ltd.

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category Category: ICT Diploma, Creative and Media

date Added: 3rd Jun 2007

contact Company Contact: Mark Easby Position Director

website Website: http://www.calmasylum.com

Our company does:

Strategic Marketing Communications, Marketing Consultancy, Communication Planning, Brand Design, Creative Design, Web Design and Development, Public Relations, Print Design, Advertising, Media Buying, Media Planning, Media Production.

More information about the business:

Our clients see us as a friendly bunch of people who have developed our skills as Strategic Marketing, Brand, Creative, Print, Digital, Web, Public Relations, Advertising and Media experts in a rich variety of industries.

We consider the blend of our creative teams unique, ensuring you to get the most out of your communication project, enabling you to raise brand awareness, sell more products and services and bring your audiences closer to you.

We create and deliver strategic marketing communications by working with our clients to identify their strategic opportunity, developing ideas and concepts that will strengthen their brand, define their market positioning and support sales of products or services.

Calm has one core skill; the ability to maximise the effect of what you say and how you say it by clearly seeing 'conversation' opportunities that encourage people to engage with your ideas, products or services.

Our people are driven to be better communicators by sharing experience and knowledge through a high level of personal engagement and understanding. This enables us to create and deliver an integrated communication strategy from creative idea generation to measurement and refinement.

Our project teams are unique involving Strategic Marketing, Brand, Creative, Digital, Web, Public Relations, Advertising, and Media with a wealth of industry specific knowledge at the outset of your creative communication project or strategy. Each discipline works seamlessly together or independently spotting opportunities and identifying potential pitfalls early in the communication process.

The main skills you need for this industry are:

There are a number of skills required to work in our industry, not least interpersonal skills. We develop relationships with all our clients and build trust with them that we can support and deliver their marketing and communication requirements. In relation to educational skills, a background in creative, marketing or digital at any level is required and above all a passion for communication no matter what platform this may take.

A typical day at work is:

There is no typical day at work. At Calm we are involved in supporting a number of industries in the services we provide which leads to a varied working day that can range from providing consultancy through blue sky thinking or media planning, to developing specification and functionality elements for a very technical website process for a client.

The advice I would give a young person wanting a career in this line of work is:

You got to be able to work hard, develop yourself and be passionate about the work you deliver. Everything else you can learn!

Things we look for in a employee are:

Personality, commitment, trustworthy and reliable...We look for Calm People!

Our business is involved with schools and the new specialised diplomas by:

Working heavily in the education sector, Calm understand from both the learner and the delivery point of view how education, particularly Diploma are changing. We commit to a number of local and regional projects to help support the delivery of such qualifications including working alongside a number of colleges to input into how the Diploma Curriculum develops.

Our hopes for the future of the business are:

We have a number of aims and objectives over the coming years to further establish Calm in the local, regional and national marketplace.

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